Rachel Barth

STRATEGIC

& INNOVATIVE

I combine design, strategy, and storytelling to build print and digital experiences that inform, inspire, and endure. My background in journalism sharpens my storytelling instincts, while my UX training puts me in the customer’s seat — allowing me to anticipate their needs to design with empathy and purpose.



Led the full editorial development of this feature — from reporting and interviews to writing and design — highlighting the impact of yoga on mental and physical health. Drawing on a foundation in journalism, I combine investigative depth with strategic visual storytelling to create content that is both credible and visually compelling.

Strategically commissioned and designed this feature to elevate the experiences of female veterans, aligning editorial direction with long-term membership growth goals. As the organization seeks to engage a more diverse generation of service members, this work advanced a more inclusive and future-facing brand narrative.

VIDEO CREATION

Conceptualized and created three mission-driven videos (above & below) for Memorial Day, Black History Month, and the MOAA Charities, designed for both social amplification and internal leadership engagement. The Charities video debuted at a board meeting alongside our first printed impact report, extending the narrative into a shareable digital format to increase reach and emotional resonance beyond the page.

Led the creative direction of this feature across print and digital, designing the magazine spread and conceiving a custom interactive display (below) built in collaboration with a developer. The digital component expanded the narrative into a dynamic user experience, marking a significant step forward in evolving our traditionally print-first publication into a multi-platform storytelling ecosystem.

Conceived, wrote, and designed this feature, leading the full narrative development from reporting through visual execution. Produced a companion social video (below) to extend the story’s reach across digital platforms, ensuring the content translated seamlessly from long-form editorial to short-form, shareable media.

From data-driven infographics (above) to concept-led feature design (below), this work reflects my belief that design is a vehicle for insight. These pieces required transforming research, constraints, or abstraction into accessible, high-impact visual storytelling.

Collaborated with a fellow designer to develop this award-recognized feature, a Folio Ozzie Award finalist. I established the creative vision and designed the interior article, while my teammate elevated the cover (below) through refined Photoshop treatments that perfectly captured the tone. This partnership reflects my leadership style — setting direction while empowering collaborators to strengthen and refine the final product.